Hi, I'm Ioanna.
I'm a photographer based between Sofia and London, working across documentary, portrait and commercial photography.
I'm drawn to honest moments, beautiful light and the small details that often go unnoticed. My work sits somewhere between observation and intention – never overly staged, but never accidental either.
Alongside client work, I create long-term documentary projects that explore memory, identity and human connection. They constantly influence how I see the people I photograph.
I believe the best photographs aren't always the loudest. They're the ones that stay with you.
“We can't thank you enough for the wonderful Christmas photoshoot! It was such a warm and enjoyable experience, and our photographer, Ioanna, made us feel completely at ease while capturing beautiful moments that perfectly reflected the spirit of Christmas.”
“A huge thank you to KADR, and especially to the amazing Io, for being part of our women's event. Io has a rare gift for capturing more than just moments—she captures genuine emotion. Every photo is filled with warmth, tenderness, and life. Looking through the gallery brought tears to my eyes, as each image tells its own beautiful story.
On top of that, she surprised us with such a thoughtful little gesture. Simple, heartfelt, and incredibly meaningful–it made the evening even more special. Thank you from the bottom of my heart! ❤️ And yes... we look absolutely stunning. 💫”
“Thank you, KADR, for the care and thought you put into our ladies' party! 🤗 Io surprised us with a fun little activity that had us stepping into character and laughing the whole time. The final gallery exceeded every expectation – we absolutely love the photos! ❤️”